Earthly Beauty was born out of the desire to provide a place where you can trust the products that are being sold have been researched to comply with one over-riding mantra and three core principles. The mantra is to
Do no harm
This is done by ensuring that all products comply with the three core principles of
This means that the companies we choose to source our products are transparent in regard to the ingredients they include and that the sourcing and manufacture of these ingredients “do no harm” to you, the consumer, but also to the environment from which the ingredients are harvested nor to animals which means the products are mostly vegan. The few animal ingredient exceptions are beeswax, honey and sustainably produced goats milk. We will not promote any products that were produced using animal testing.